Comments on: Help us design the ‘newspaper’ of the future http://nozzlmedia.com/2009/07/help-us-design-the-newspaper-of-the-future/ Real-time, mobile content streams Wed, 07 Jul 2010 22:08:46 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Steve Woodward http://nozzlmedia.com/2009/07/help-us-design-the-newspaper-of-the-future/comment-page-1/#comment-10 Steve Woodward Wed, 29 Jul 2009 00:00:16 +0000 http://nozzlmedia.com/?p=171#comment-10 Thanks, Carissa! That's really helpful. We'll get busy collecting your green living, design, beer and bikes content! Stay tuned... Thanks, Carissa! That’s really helpful. We’ll get busy collecting your green living, design, beer and bikes content! Stay tuned…

]]> By: Carissa http://nozzlmedia.com/2009/07/help-us-design-the-newspaper-of-the-future/comment-page-1/#comment-9 Carissa Tue, 28 Jul 2009 23:28:32 +0000 http://nozzlmedia.com/?p=171#comment-9 Very cool, if this can become the StumbleUpon of news I think you'll do very well. I'd sign up for anything local related to green living, design, beer, and bikes, for example. The user content aspect looks nice too (I'm making assumptions based on the questions asked in the survey). P.S. I took your survey but it was via a link on Twitter and if I remember how Survey Monkey works my answers were probably cataloged under the person you sent the survey to. Very cool, if this can become the StumbleUpon of news I think you’ll do very well. I’d sign up for anything local related to green living, design, beer, and bikes, for example. The user content aspect looks nice too (I’m making assumptions based on the questions asked in the survey).

P.S. I took your survey but it was via a link on Twitter and if I remember how Survey Monkey works my answers were probably cataloged under the person you sent the survey to.

]]> By: Steve Woodward http://nozzlmedia.com/2009/07/help-us-design-the-newspaper-of-the-future/comment-page-1/#comment-7 Steve Woodward Tue, 28 Jul 2009 05:55:59 +0000 http://nozzlmedia.com/?p=171#comment-7 Thanks, Amy. At this point, we have lots of jobs that need to be done, but no money to pay anyone .... yet. Meanwhile, we'll remember your strategic Beaverton location. You're right about zoned editions that define people only in terms of their residence. People's lives are vastly more complicated than that. That's why we believe the answer lies in casting the widest possible net for information on every neighborhood and every activity in greater Portland. Then individual consumers can dip into that vast pool of information and choose what they want to read. They become, in essence, editors of their own custom newspapers. Your observation about advertising is absolutely the crux of the argument over whether newspapers will live or die. Filtering technologies like ours -- which enable consumers to select their own news -- will also enable consumers to connect with advertisers who sell the products and services they're most interested in. If you're interested in classical music in Portland, you'll get Oregon Symphony ads. If you're interested in elder care, you'll get assisted living facility ads. But you won't get ads that are completely irrelevant to your interests. We hope it's a win for both consumers and advertisers. Thanks, Amy. At this point, we have lots of jobs that need to be done, but no money to pay anyone …. yet. Meanwhile, we’ll remember your strategic Beaverton location.

You’re right about zoned editions that define people only in terms of their residence. People’s lives are vastly more complicated than that. That’s why we believe the answer lies in casting the widest possible net for information on every neighborhood and every activity in greater Portland. Then individual consumers can dip into that vast pool of information and choose what they want to read. They become, in essence, editors of their own custom newspapers.

Your observation about advertising is absolutely the crux of the argument over whether newspapers will live or die. Filtering technologies like ours — which enable consumers to select their own news — will also enable consumers to connect with advertisers who sell the products and services they’re most interested in. If you’re interested in classical music in Portland, you’ll get Oregon Symphony ads. If you’re interested in elder care, you’ll get assisted living facility ads. But you won’t get ads that are completely irrelevant to your interests. We hope it’s a win for both consumers and advertisers.

]]> By: Amy Starke http://nozzlmedia.com/2009/07/help-us-design-the-newspaper-of-the-future/comment-page-1/#comment-6 Amy Starke Tue, 28 Jul 2009 02:07:36 +0000 http://nozzlmedia.com/?p=171#comment-6 Hello Steve. I've always felt that The Oregonian's zoned editions attempt to achieve these goals but they don't work. They boundary lines are drawn arbitrarily along residential lines for production purposes. But the zoned editions don't make allowances for the vagaries of where a person works/shops/plays/studies in addition to resides. For example, the Southwest Portland resident may care about Beaverton or Portland schools, depending on where she lives and where her kids attend(ed), and she may also care about Hillsboro if she works there, or Portland if she drives through there to work in Portland. And she may care about Cedar Hills if she shops there, Forest Grove if she goes to college there, or Lake Oswego if she goes to church there. She may care about assisted living facilities if she's elderly, she may care about nightclubs if she's young, and she may care about school supplies if she has schoolchildren. The most important thing is advertising, though. The zoned editions are not effective because an advertiser cannot specifically target one person and avoid blasting advertising at people who aren't likely to buy their products/services. Amy Starke P.S. I'm in the job market. Hire me for your Beaverton-area correspondent! Hello Steve.
I’ve always felt that The Oregonian’s zoned editions attempt to achieve these goals but they don’t work. They boundary lines are drawn arbitrarily along residential lines for production purposes. But the zoned editions don’t make allowances for the vagaries of where a person works/shops/plays/studies in addition to resides. For example, the Southwest Portland resident may care about Beaverton or Portland schools, depending on where she lives and where her kids attend(ed), and she may also care about Hillsboro if she works there, or Portland if she drives through there to work in Portland. And she may care about Cedar Hills if she shops there, Forest Grove if she goes to college there, or Lake Oswego if she goes to church there. She may care about assisted living facilities if she’s elderly, she may care about nightclubs if she’s young, and she may care about school supplies if she has schoolchildren.

The most important thing is advertising, though. The zoned editions are not effective because an advertiser cannot specifically target one person and avoid blasting advertising at people who aren’t likely to buy their products/services.
Amy Starke

P.S. I’m in the job market. Hire me for your Beaverton-area correspondent!

]]> By: Brian Hendrickson (brianjesse) 's status on Monday, 27-Jul-09 21:58:41 UTC - Identi.ca http://nozzlmedia.com/2009/07/help-us-design-the-newspaper-of-the-future/comment-page-1/#comment-5 Brian Hendrickson (brianjesse) 's status on Monday, 27-Jul-09 21:58:41 UTC - Identi.ca Mon, 27 Jul 2009 21:58:43 +0000 http://nozzlmedia.com/?p=171#comment-5 [...] http://nozzlmedia.com/?p=171 [...] [...] http://nozzlmedia.com/?p=171 [...]

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