Advisory board
Kent Lewis
As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency’s mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include Extensis, gDiapers, Nautilus, Lucy Activewear, Oregon State University, PC World, Planar, Point6, Tea Collection and Yesmail. He is also founder and acting President of Formic Media, a search engine marketing (SEM) agency focusing on the small business market. Lewis is also co-founder and former President of SEMpdx, a trade organization for SEM professionals based in Portland, Oregon. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. Shortly thereafter, he built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI. Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare, an online career community and Portland-area networking event. He is also an adjunct professor at Portland State University, where he teaches eMarketing as well as SEM workshops. In 2003, he founded the charity fundraiser event Anvil’s Annual Get SMART Gala to raise awareness for SMART (Start Making a Reader Today) where he also sits on the board. Lewis is a member of EO, a global organization for entrepreneurs, and is a recipient of the Portland Business Journal’s Top 40 Under 40 Award. When he’s not working or hanging out with his family, he likes to write about his travels and life experiences on his blog, The Kent Lewis Experience.
Jack Friedman
Jack Friedman, chief executive officer of Providence Health Plans since 2000, joined Nozzl Media’s advisory board in May 2009. Providence Health Plans, which serves more than 270,000 members throughout Oregon and Southwest Washington, is part of the Providence Health & Services health care organization that cares for patients and their families throughout the Pacific Northwest, Alaska and Southern California. Prior to joining Providence in 1988, Mr. Friedman served as executive director of the Greater Portland Business Group on Health, a coalition of employers dedicated to improving the cost and quality of health care. He has also worked as a benefit and pension consultant with Frank B. Hall Consulting Co. and as a business reporter with the Portland Business Journal from 1984 to 1986. Mr. Friedman holds a bachelor’s degree in anthropology from the University of California at Berkeley (1976) and a Ph.D. in anthropology from Rutgers University (1983). He serves on the boards of the Health Plan Alliance, Stand for Children, and Community Health Partnership.