Mobile advertising just became drop-dead simple with Nozzl Media.

Short codes, banner dimensions, handset configurations, carrier requirements…

Why does mobile advertising have to be so daunting?

With Nozzl Media, it doesn’t.

Nozzl Media’s revolutionary new approach uses social-media Web technology — not cumbersome wireless protocols — to deliver ads with essentially the same ease that 350 million people now update their Facebook pages. That means you can finally open up a whole new category of advertising products that your advertisers have been craving.

Why think about mobile advertising now?

A revolution in mobile advertising is happening, and it’s happening quickly. Nearly all of your readers own mobile phones — more than five in every six U.S. households — and more than 70 million users will use those phones to access the Internet this year.

Even better, they’re open to mobile ads. Research from IPG’s Universal McCann and AOL indicates 38 percent of users have acted on mobile ads, and 22 percent say mobile ads influenced a purchase decision.

It’s not surprising advertisers plan to pursue them aggressively: Mobile ad spending will rise more than 80% a year through 2013. If you don’t capture that spending, someone else will.

Isn’t mobile advertising complicated?

Not with Nozzl Media. It’s true that mobile advertising has long frustrated both publishers and advertisers. But Nozzl Media is changing the way the industry thinks about the mobile category. Instead of cumbersome WAP-based and SMS-based technology, we use the most up-to-date mobile Web browsers and social-media approaches to deliver ads in a living, exciting, real-time environment. If your advertising staff and advertisers know how to update their Facebook pages, they essentially know how to operate the Nozzl Media ad system.

Does Nozzl Media’s system work on all mobile phones?

No, but for good reason. We concentrate solely on smartphones, which we believe will increasingly replace feature phones in the consumer marketplace and offer a far superior experience for consumers and for advertisers — not to mention for the newspaper sales staffs who must be trained in the technology.

Today, one of every five mobile phones already is a smartphone. That balance will change rapidly over the next two years, when half of all feature phone owners plan to buy a smartphone such as Apple’s iPhone, RIM’s BlackBerry, Google’s Android, the Palm Pre, Nokia’s Symbian and Microsoft’s Windows Mobile. One of America’s largest electronics retailers, Best Buy, has acknowledged the coming smartphone wave by establishing more than 1,000 Best Buy Mobile stores that specialize in smartphone sales.

What makes you so sure that smartphone advertising is better than feature-phone ads?

Smartphone users are more engaged consumers, studies show. Universal McCann found that 81% of heavy smartphone users take them on shopping trips, click on ads (53%), request more information or coupons (35%) or make purchases via their phones (24%).

A Kelsey Group survey reports that 68 percent of all smartphone users feel positively engaged while using the mobile Internet, compared to only 47 percent of feature-phone users.

Compete Inc. found that nearly a third of all smartphone owners are comfortable or very comfortable receiving targeted marketing on their device, with nearly half of them open to location-based offers at restaurants and mobile grocery coupons.

What is locational advertising?

One of the great things about many smartphones is their ability to pinpoint the user’s location through GPS. Once a user allows access to her location, you can deliver ads that are relevant to that location — everything from lunch specials to clothing sales. When a user clicks on that ad, she will be able to call up a map, save, or share the ad with friends.

So the ads have a social-media component?

Exactly. Users can spread good, relevant ads virally. Also, since Nozzl Media’s system includes Twitter feeds and other social media, we can track trending topics that can be sold as keywords or sponsorships, either for a fixed price or through an automated bid system.

Are there other kinds of ads that work well on the Nozzl Media platform?

Yes. In additional to locational advertising, we recommend focusing on transactional advertising. People on the go tend to be shopping, running errands, eating out, seeking entertainment, and simply going about the business of everyday life. Transactional advertising — coupons, offers, classifieds, etc. — are ideally suited to a mobile environment. Nozzl’s search function also makes it easy for busy consumers to find exactly what they’re looking for.

How is mobile advertising priced?

We leave the pricing up to you, our newspaper partners. You don’t have to change a thing about your pricing structure. Mobile text ads have traditionally been sold on a cost-per-click (CPC) basis, while mobile banner ads have been sold on a cost-per-thousand-impressions (CPM) basis. Recent CPM prices have ranged from $15 to $25 per 1,000 impressions.

Other pricing approaches can include search-advertising models and automated bidding on trending topics. Because of the highly interactive nature of the Nozzl Media system, you may eventually want to consider pricing based on effective CPM, which is defined as the cost-per-click (CPC) times the click-through rate (CTR) times 1,000.

How do your mobile ads actually work?

Whether created by you, the advertiser, or an ad agency, the ads go into our advertising database. They can be display ads, text-only ads, Twitter-like tweets, Facebook-like status updates, links or whatever other short-form ads your advertisers want. We attach invisible metadata — including keywords, location and run schedules — to help the ads find the right streams to appear in.

When a reader clicks on an ad in her stream, she is taken to a landing page that contains the full ad or coupon, a map link, click-to-call link, share-with-friends button and other rich-media and social-media features. This landing page can even include more display or text ads ads that lead to more landing pages.

Bottom line: your advertisers will be able to reach customers multiple times in a multitude of ways.

Do you have measurement tools I can offer my clients?

Absolutely. Nozzl Media measures the full range of user actions and views, without compromising individual privacy. Because of the real-time aspect of our product, the advertiser will be able to see campaigns unfold as they happen. That means they can adjust ad timing, keywords and other parameters on the fly or grab opportunities that present themselves.

How much does Nozzl Media’s service cost?

We charge an initiation fee to hook up your real-time service. Once you have recovered that cost through ad revenue, we share in a percentage of subsequent ad revenue. We tie our success to your success.

How quickly can we get started?

An e-mail or phone call will get the wheels turning immediately. We’ll give you a free consultation to determine your infrastructure and content needs. Once we understand your specific situation, we can give you a proposal to get you up and running as quickly as possible. Then, as your partner, we’ll continue to provide troubleshooting and consultation for the life of the relationship.

How do we get the ball rolling?

Just drop us an e-mail at info@nozzlmedia.com, or call CEO Steve Woodward at 503-568-5438 or Greg Griffiths, VP of Marketing & Sales, at 503-927-3524.